Just how much do the Kardashians and Jenners make on sponsored social media posts? Kris Jenner gave fans some insight in a sit-down with CBS Sunday Morning
Kris Jenner is giving fans a rare look into the family business.
On a special CBS Sunday Morning this weekend, the momager pulls back the curtain on her daughters’ practice of posting sponsored content on social media. Jenner, 63, reveals that there’s a range of fees charged for every time Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner or Kylie Jenner tout a product to their hundreds of millions of followers.
“My daughters are constantly getting offers to post something for a company, or a brand, on social media,” Jenner tells CBS News’ Tracy Smith. “So they’re — they have a fee for a post, or a fee for a story, a fee for Facebook, a fee for – you know — they have a fee schedule.”
Kris, who has long managed the finances of her Keeping Up with the Kardashians kids’ careers, didn’t give specifics numbers as far as pricing was concerned, but says that posts are “definitely six figures.”
As for what factors are taken into consideration when deciding the price, Kris explains that it matters both who is doing the posting and what product they’ll be hawking.
“Sometimes, If it’s Kim, or if it’s Kylie, it depends on what it really is,” she tells CBS Sunday Morning, adding that if the pitch is for “a pharmaceutical product, if it’s something that you’re going to drink, or ingest, or put on your body,” the price goes up.
The Kardashian and Jenner sisters have long participated in sponsored content on social media. (Brother Rob Kardashian stays away from the practice).
They’ve been criticized for some of their choices, though. The Good Place actress Jameela Jamil, for example, has called the sisters a “terrible and toxic influence on young girls” for promoting Flat Tummy Co.’s appetite suppressing lollipops and meal replacement shakes.
In an interview with The New York Times late last month ,Kim, 38, said she only represents products that she actually uses. She also said that she accepts these endorsements for the sake of her family, which will grow to six when their fourth child is born later this year.
“If there is work that is really easy that doesn’t take away from our kids, that’s like a huge priority, if someone was faced with the same job opportunities, I think they would maybe consider,” she said. “You’re going to get backlash for almost everything so as long as you like it or believe in it or it’s worth it financially, whatever your decision may be, as long as you’re okay with that.”
Kris also weighed in on the backlash, saying she isn’t bothered by the criticism. “I don’t live in that negative energy space,” she said “Ninety percent of people will be really excited about the family and the journey and who we are.”
Also on CBS Sunday Morning’s money-themed episode, Kris reveals that her idea to trademark “momager” just seemed like a a good opportunity.
“I do that from time to time because I feel like something’s important,” Jenner said. “And I want to protect it.”