Here is what was on view on Election Day in Jonathan Adler’s company headquarters on Hudson Street in Manhattan: a bit of Brutalism; lots of organic modernism (of the sort once seen in 1960s-era Reform synagogues); a dash of Egyptian revival (but the ’70s version); scenes from the Memphis movement; references to pre-Columbian pottery, and to early ’80s disco tropes and Pop Art; many, many objects emblazoned with marijuana leaves (including a stunning beaded and embroidered textile that read “Weed” in a medley of greens); and an elderly and very grumpy Chihuahua atop a lavender towel on a shredded lime-colored chair.
Trained in semiotics and art history at Brown, Mr. Adler has long been known for his exuberant style that is also a big tent of references. It was nearly 30 years ago that the designer, now 52, made a line of quilted pottery inspired by Chanel bags, and 20 years ago that he opened his first home store on Broome Street.
His company now has 17 stores worldwide, a wholesale and e-commerce business, and a residential and commercial design practice.
Last month, Mr. Adler introduced a collection for Amazon called Now House: whimsical objects and furniture in mod black and white and postmodern pastels. Delivery is free and speedy with an Amazon Prime membership.
A stoneware “Wink Box,” shaped like an eye, is $30 and can be to you the day after tomorrow; a Josef sideboard, honey-colored wood with a whorled pattern on its doors ($798), will take a little longer. Below, he answered some pressing questions.
Before we get to that collection, what’s this tray of ashtrays and vessels printed with red lips and joints and marijuana leaves?
It’s an exclusive for a pot store called Higher Standards, a capsule collection. I always say, “Live clean and decorate dirty.” I don’t smoke or do any drugs, but you can get a decorative dirty frisson.
But you used to?
When I was a teen, I started making bongs. That was the great thing about being a potter. You could make bongs. I used to smoke a lot of pot and listen to a lot of Grateful Dead. Until I realized that I actually didn’t really like either. I just thought I was supposed to.
Being a bong-making teenager gave me a shot at popularity. The shot missed, by the way. But bongs were and are and always will be a fun challenge, a tough marriage of form and function.
How often do you work in clay these days?
All the time. The pottery studio is still where I work out my ideas. My design practice is craft based: It’s a digital world, but I’m an analog dude. Clay is my main medium and my forever love. Side note, I work in white stoneware and I wear white jeans every day so you can’t see the clay splatters on my pants. Pottery studio; funerals; brises: white jeans only.
Now House seems very postmodern to me, recalling the pastel palette of that early-’80s moment. Is that what you were after?
When I was coming up in the ’80s, postmodernism was primarily aesthetic, not theoretical: this visual mash-up of “no new tale to tell,” the whole mix that comes from pulling references from any and all eras and recontextualizing them.
I hope I have a vast and considered knowledge of the past, present and future, and I put it all in my visual blender and see what unfolds. So yeah, there are some ’80s references and some futuristic references. Some Werkstatte-y references like this …
(Mr. Adler held up a tall mint green powder-coated metal vase with a grid of cutouts below the rim, $48.)
This is a perfect example, very Josef Hoffman-y but reinvented in a minty package.
When I look at the Wink Box at home on my computer, Amazon suggests things that I might also like. These include a “Dry Guy Boot Dryer,” vacuum sealer rolls with a cutter box and an “Alaska Bear” natural silk pillowcase. I have no idea what these things are.
Sounds like you are into some freaky stuff that involves wet boots, long-term food storage and, as for the silk pillowcase, I don’t even want to speculate.
What was the brief for this collection?
At the end of the day I’m still an applied artist. I’m trained to solve problems, like, “O.K., What is Amazon? What does it need to be?” It needs to be something you can see online. It needs to be stylish, and it wouldn’t be the worst thing in the world if it ended up on a lot of Instagram accounts. The prices need to be attractive, so I need to think about technique and materials.
I’m a huge Amazon customer, obvs, who isn’t? But I go to Amazon for needs. I think my most recent purchase was like cereal and a madeleine pan and batteries. Amazon wants to become the source for wants, so they came to me to be their first home collection [of designer furniture] which was very flattering and of course a chance to get back the money I’ve spent.
Anything else you want to highlight?
I’m really into terrazzo. It’s kind of a trendy material. The idea of terrazzo architectural objets is a kind of highfalutin shelfscape thing. I thought it would be fun to take something that’s typically done in plaster but do it in affordable terrazzo. Everything wends its way into myriad things.