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20 Celebrities Make an Insane Amount for Each and Every Instagram Post

We live in wild times and there is such a thing as the annual Instagram Rich List. You’re not on it. I’m not on it. Celebrities and influencers who get paid a pretty penny just to post on the social media platform make up the list of the people paid the most to post. Unsurprisingly, the Kardashian-Jenner sisters rule the proverbial roost with Kylie Jenner getting paid more than anyone else for Instagram posts – though her sisters Kim, Kendall, and Khloe weren’t too far behind her. Kylie nets $1.2 million for her sponsored IG posts. Think about that for a moment. These are the reasons we drink.

All in all, the list is made up of a combination of Kardashian-Jenners, a bunch of pop stars, a bunch of soccer players, Kevin Hart, Dwayne Johnson, Priyanka Chopra Jonas, and LeBron James.

The list is divided into eight categories: celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel. The list is compiled using internal and publicly available data from HopperHQ, an Instagram scheduling tool, to determine the highest paid celebrities and influencers on IG. The list factors in average engagement, how many followers, and how often the person posts. These three things determine how much each celebrity could charge per post.

Here are the 20 highest-paid Instagram celebrities:

#20. Ronaldo de Assis Moreira – @ronaldinho

Category: Sport

Followers: 47.2 million

Cost per-post: $256,000

#19. Priyanka Chopra Jonas- @priyankachopra

Category: Celebrity

Followers: 43.3 million

Cost per-post: $271,000

#18. LeBron James – @kingjames

Category: Sport

Followers: 50.6 million

Cost per-post: $272,000

#17. David Beckham – @davidbeckham

Category: Sport

Followers: 57.5 million

Cost per-post: $357,000

#16. Demi Lovato – @ddlovato

Category: Celebrity

Followers: 73.1 million

Cost per-post: $458,000

#15. Kevin Hart- @kevinhart4real

Category: Celebrity

Followers: 77.3 million

Cost per-post: $480,000

#14. Khloe Kardashian – @khloekardashian

Category: Celebrity

Followers: 96.5 million

Cost per-post: $598,000

#13. Kendall Jenner – @kendalljenner

Category: Celebrity

Followers: 114 million

Cost per-post: $611,000

#12. Lionel Messi – @leomessi

Category: Sport

Followers: 126 million

Cost per-post: $648,000

#11. Nicki Minaj – @nickiminaj

Category: Celebrity

Followers: 104 million

Cost per-post: $651,000

#10. Justin Bieber – @justinbieber

Category: Celebrity

Followers: 115 million

Cost per-post: $722,000

#9. Neymar – @neymarjr

Category: Celebrity, Sport

Followers: 123 million

Cost per-post: $722,000

#8. Taylor Swift – @taylorswift

Category: Celebrity

Followers: 119 million

Cost per-post: $748,000

#7. Beyonce Knowles – @beyonce

Category: Celebrity

Followers: 130 million

Cost per-post: $785,000

#6. Dwayne Johnson – @therock

Category: Celebrity

Followers: 150 million

Cost per-post: $882,000

#5. Selena Gomez – @selenagomez

Category: Celebrity

Followers: 153 million

Cost per-post: $886,000

#4. Kim Kardashian West – @kimkardashian

Category: Celebrity

Followers: 144 million

Cost per-post: $910,000

#3. Cristiano Ronaldo – @cristiano

Category: Celebrity, Sport

Followers: 176 million

Cost per-post: $975,000

#2. Ariana Grande – @arianagrande

Category: Celebrity

Followers: 160 million

Cost per-post: $996,000

#1. Kylie Jenner – @kyliejenner

Category: Celebrity

Followers: 141 million

Cost per-post: $1,266,000

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