It has long been known that consumerism is the plague of humanity. The insatiability of each new generation grows. We can no longer enjoy the sweetness of the good old apple. Even a good old burger is not satisfying! Photographer Macek Jasik cannot resign himself to a thoughtless consumer attitude to the world and turned his camera lens to the most ordinary things for us – vegetables and fruits, which are actually not as simple as we think.
Maciek Jasik is a Polish fine-art photographer based in New York. Macek did not come to his current profession right away: politics, cinema, law, journalism, teaching English in Japan … Yes, it takes a long time to find yourself! As a result, the photo still won the heart of Macek:
“When I was in Japan, I looked at it from the outside. Wandered the streets in search of details, some situations that I could never have imagined myself. Then I already shot worlds and some scenes, but in the end I wanted to create something of my own. And I was interested in the phenomenon of color – how people perceive colors on an emotional level.
This is how Macek found a special approach to his audience. He is interested in surreal images that are not divorced from reality. The photographer makes the viewer freeze – freeze in anticipation of something familiar. But then your brain brings the image into a single whole and then another world opens up. The world of Macek Jasik.
At first, post-impressionism paintings served as inspiration – an emphasis on color, associations with sleep, dream, memory. Then there was Francis Bacon, with his ability to combine the grotesque with vibrant colors, and many contemporary artists. Now Macek is inspired by the “soup” of art forms and its techniques he has collected: documentary photography, illustrations, painting, collages.
“There are two main themes in my work. First, identity is something changeable and multifaceted, it is impossible to comprehend it. Photography has become a way of documenting the show we created, but our real identity is much darker and more complex. Secondly, people have separated from nature, and this is our death. We have become so obsessed with our dominance over the world that we cannot look at ourselves from the outside. We are so deeply immersed in our own invented nonsense that we cannot see anything else.”
In his experimental photo series The Secret Lives of Fruits and Vegetables, or “The Secret Life of Fruits and Vegetables,” Macek tried to get to the bottom of what nature has given us. Rather than just beautifully capturing fruits and vegetables in the haze, Jasik dug deeper and realized that everything we eat today evolved through human intervention. We take many things for granted, but we do not know the nature of their existence and their significance from the point of view of history, sociology and culture.
Are you sure you know what you eat for breakfast today?